Tag Archives: Sierra Billock

Former Miss Santee to Compete in Miss San Diego Cities Pageant

Sierra Billock, the 2009 Miss Santee, will compete in a field of 24 young women in the first Miss San Diego Cities Pageant. The event takes place on Memorial Day, Monday May 30, at the Joan Kroc Center beginning at 5:00 p.m. The Miss San Diego Cities is the first county-wide pageant since the Fairest of the Fair ended in 2004 that does not include swimsuit or talent elements in the competition.

The pageant is 4 Points Event Production under the direction of Alexandra Kuty,  who is also executive director of the Miss La Mesa and Miss Santee Pageants. The goal of the pageant is to provide young women from around San Diego the opportunity to compete for the right to represent the entire county. Contestants do not need to have won a previous pageant to participate.

As the 2009 Miss Santee, Miss Billock was heavily involved in city events and the Miss La Mesa and Miss Santee Pageants. It was her efforts that brought about the Fashion Rocks the East fashion show to raise money for scholarships for the winners. Miss Billock continues to be involved with the pageants and helped to coordinate the 2010 fashion show.

Admission to the Miss San Diego Cities Pageant is $20 at the door. The Joan B. Kroc Theater is located at 6845 University Avenue, San Diego, CA 92115.

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Sierra Billock a Contestant for Miss California-USA

Sierra Billock (L) with 2009 Miss Santee Teen Michelle Ehlke

I recently did an email interview with Sierra Billock, who is a contestant for Miss California-USA, 2011. Many might remember Ms. Billock as Miss Santee 2009, and as the force behind the Fashion Rocks the East fundraiser for the Miss La Mesa and Miss Santee Pageants. She is currently in the final stages of preparing for the Miss CA-USA Pageant, but took some time out to answer a few questions.

Scouting Santee: What prompted you to become involved in pageants such as the Miss Santee and Miss California-USA Pageants?

Sierra Billock: Originally I became involved in pageants such as the Miss Santee pageant because I wanted to serve my community in a bigger more impactful way and attend city events as a representative and role model for younger generations. After competing and becoming Miss Santee I realized I enjoyed the competition aspect of the pageant and saw it as a personal challenge. I also knew that I wanted to continue to be involved in my community and expand my involvement to reach individuals across the state of California. I decided to compete for Miss CA USA for these reasons and because I recognize that being Miss California is a job and one that I would be very good at.

Scouting Santee: How has your involvement in these pageants benefited you?

Sierra Billock: Being involved in pageants has benefited my life in many ways. As a contestant I am challenged with consistently re-evaluating myself to improve things like my public speaking and interview skills. Pageants have had a positive impact in my life and have helped me grow into a strong, confident, and hardworking young woman. My involvement has taught me the power of perseverance and the difference one person can make in the world.

Scouting Santee: What opportunities have you had as Miss Santee 2009 that you probably would not have had otherwise?

Sierra Billock: As Miss Santee one of the greatest opportunities I had was meeting a diverse group of people from around San Diego County. Included in this group of people are the directors of the Miss Santee and Miss La Mesa pageants: Alex Kuty, Troy Hartpence and Natalie Hiebing. These women dedicate such a large portion of their time to help empower young women. I admire them for that and am proud to say that I will be joining them this year as the director of the Miss Santee and Miss La Mesa Princess Programs.

Scouting Santee: What are some of your best memories from your time as Miss Santee?

Sierra Billock: All of my best memories from my year as Miss Santee are those I shared with Nicole Ehlke, Miss Santee Teen 2009. Over the year we spent together we grew to be like sisters. In donating over 200 hours of community service we were able to make a lot of good memories. I especially enjoyed meeting all of the young girls and boys in our community who looked up to us as role models. It was truly an amazing experience and to be able to share it with someone else made it even better!

Scouting Santee: Were there things about being Miss Santee that surprised you, or that you were not prepared for?

Sierra Billock: Having competed five times before obtaining the title and knowing a lot of previous titleholders I pretty much knew what to expect from the job. The only thing that surprised me was that the City of Santee had us pass out surveys at city events to get feedback from attendees. However, being a marketing major, I understood the importance of surveying and how it could affect future events.

Scouting Santee: I understand there are a lot of expenses associated with running for Miss California-USA. How do you handle these expenses?

Sierra Billock: Competing in the Miss California USA pageant is very expensive. The entry fee alone is over $1,500. Then you have to purchase your gown, swimsuit, interview outfit, and everything else you need for competition. In addition to all of that there are pictures and DVDs of the event. In order to pay for all of these costs, I saved a lot of money on my own in addition to holding fundraisers and getting sponsors for the pageant.

Scouting Santee: So, if all goes well, what will the future look like for Sierra Billock?

Sierra Billock: My hope is that I will be Miss California-USA 2011. In that case my upcoming year will be filled with opportunities that only a select group of women have the chance to experience. I would look forward to meeting new people from across our state and serving the Miss CA-USA organization as a representative at charity events and different functions. One of my biggest aspirations is to represent California at the Miss USA pageant next May, which would be a once in a lifetime opportunity. Overall, if I become Miss California my year would be life changing and monumental and I can only hope I get the chance to experience that.

Scouting Santee: Is there anything else you would like to share about your run for Miss California-USA or your time as Miss Santee?

Sierra Billock: I would like to encourage people to come to my golf tournament on Sunday October 24th to help support me in my mission to become Miss California. It will be a very fun event. You may even be able to have me hit your drive for you on one of the holes.

If you are interested in helping Ms. Billock by taking part in the tournament, you can find out more in this article on Santee Examiner. The deadline for signing up is Friday, October 15. You can also contact Susan Billock at 619-820-3514 orSusanBillock@cox.net for information and registration forms.

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Meet Miss Santee 2009

Sierra Billock and Nicole Ehlke

On March 6 Sierra Billock was crowned Miss Santee 2009.  Over the past few months she has been one of the most active Miss Santees I have met, not just appearing at local events, but helping to develop the idea of Fashion Rocks the East – a fund raiser for the Miss Santee and Miss La Mesa Pageants.  Recently I interviewed her about being Miss Santee and about the Fashion Rocks the East fund raiser.

Scouting Santee:Why did you want to become Miss Santee/Miss Santee Teen?
Sierra Billock:I really enjoy giving back to my community. The feeling you get from knowing that you made a difference is amazing. I knew that as Miss Santee I would have so many more opportunities to help those in need. Also, I really think our youth need good role models to look up to these days and I hoped that as Miss Santee I could accomplish that task. I really want to encourage everyone to always strive for the best and not get caught up in things that are detrimental to their success.
Scouting Santee:What is the most important part of being Miss Santee/Miss Santee Teen?
Sierra Billock: The most important part is the impact you can have on the people around you. People know who you are and it’s important that you set a good example for others. I also think its important that you make the most out of your year as a titleholder. I have a crazy schedule this year but I know that when I look back on my year as Miss Santee I will be glad to be able to look back on all the things I accomplished.
Scouting Santee: What has been your favorite experience so far?
Sierra Billock: So far I have probably enjoyed the Santee Summer Concerts the best. The concerts are every Thursday from 6:30-8. I really enjoy listening to the music but most of all I like dancing with all the young kids who attend the event. Seeing them so happy and excited to be with Nicole and I is really heartwarming. 
Scouting Santee:What advice would you give to any young women who might want to be Miss Santee/Miss Santee Teen?
Sierra Billock: DON’T GIVE UP! It took me a long time to win this title. I competed once for Miss Santee Teen and four times for Miss Santee before I finally won! Some people questioned why I continued to go back year after year. It’s because I am determined. I knew this was something I wanted to do and I knew I could make an impact. For me that was enough. It didn’t come easily to me but I think that has made me appreciate it that much more. So to any girls out there who are thinking about competing I say go for it! Don’t let anyone or anything stand in the way of something you want to do.
Scouting Santee: What was the idea behind the Fashion Rocks the East fund raiser?
Sierra Billock: The idea is to involve past titleholders and contestants in a fun event to raise money for our scholarship fund. Every year many girls compete for the titles of Miss Santee, Miss Santee Teen, Miss La Mesa and Miss La Mesa Teen. However, with the current state of the economy it has been hard to get sponsors for these scholarships. Because fashion is a big interest of mine we decided to hold a fashion show to raise the funds.
Scouting Santee: Why is this fund raiser so important?
Sierra Billock: The young women who take on the titles for the year are very dedicated to the roles they play. These women put their a lot of time into helping out their city and surrounding cities for the year. Not just anyone can take on this title. It takes a smart, confident and determined young woman to do this job. These are women who also put school as a priority in life. That is why it is important that we raise money for their scholarship.
Scouting Santee: Is there anything else you would like people to know about the Pageant or the fund raiser?
Sierra Billock: It is going to be a really great event! As Miss Santee I also wanted to raise some money for a local charity. So I contacted Victoria at Michael’s Jewelers in Santee and she has donated a diamond and pearl necklace that is valued over $400. I will be auctioning or raffling this necklace at the event to raise money for Santee Santas. This group works all year round to help support families in Santee with food, clothes and toys. I am excited and hope we can make a lot of money for them!

Fashion Rocks the East is a fund raiser for both the Miss Santee and Miss La Mesa Pageants.  For more information or for tickets to the event, contact Alexandra Kuty, Pageant Director, at 619-698-4163 or via email misslamesapageant@yahoo.com.  You can also read my previous post on the event here.


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