Tag Archives: Fashion Rocks the East

Fashion Fundraiser returns to East County

The very successful Fashion Rocks the East County, which raised money for scholarships for the Miss La Mesa and Miss Santee Pageants the past two years, is back and bigger than ever. This year the event, which takes place on Sunday, August 14, has a new name – Rockin’ SD County Fashion – and new partner pageants. But the goal is the same – to provide money so local winners can continue their education. Last year the event raised $3200 and has a goal of exceeding $5000 this time around. Joining the Miss La Mesa and Miss Santee Pageants are the Miss San Diego, Miss Greater San Diego, and Miss San Diego Cities Pageants. Alexandra Kuty, an organizer of the La Mesa, Santee and San Diego Cities competitions, expects the increased reach of the additional pageants will help bring in more donations, participants, and attendees. The event takes place in the La Mesa Community Services Arbor Room beginning at 6:00 p.m.

The first Fashion Rocks the East show took place in 2009 and was the brainchild of then-Miss Santee Sierra Billock, who wanted to help future winners to have the same opportunities she had. Miss Billock continues to be involved in the organization of the shows, in addition to pursuing her career in business marketing and running for additional titles. Also heavily involved in the project is Troy Hartpence, who is currently director of the Miss Santee Pageant and helps with the La Mesa and Miss San Diego Cities events as well. “All of the proceeds will go back into giving the 2012 contestants and titleholders scholarship money to further their education,” explains Ms. Hartpence. Katie Martin, who received a $1000 scholarship as Miss La Mesa this year, says of the pageants, “It’s a wonderful platform to promote causes that are important to you and with the help of our fundraisers it’s also a great way to award the titleholders with much needed funds for education.

This year Old Navy (Santee) and Be Beauty Boutique (Little Italy) have already confirmed their participation in the show, with past and present titleholders modeling some of their offerings. In the past Act II, PreVue, and Sara’s Selections have also provided fashions for the show. As in the past, the Santee-based band Ramshackle will provide musical entertainment and accompaniment to the event. The show is open to the public, with tickets $10 in advance or $20 at the door, and includes a silent auction and dessert reception in addition to the fashion show. The show is looking for additional donations for the silent auction, and any other assistance or support is welcome. For more information, to donate items for the silent auction, or to purchase tickets contact Alexandra Kuty at 619-518-2777 or email at MissSDCitiesPageant@yahoo.com.

Read the stories on previous Fashion Rocks the East events:




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Second Fashion Rocks the East a Success

The second annual Fashion Rocks the East fundraiser for the Miss La Mesa and Miss Santee Pageants drew an enthusiastic crowd to the La Mesa Community Center on Sunday, August 8, 2010. About 50 models, most either current or former Pageant contestants, showed off donated outfits from shops from La Mesa and Santee. A big “Thank You” goes out to Act II, PreVue, and Sara’s Selections in La Mesa and Rue 21 and Old Navy in Santee for all of their support. Thank you as well to all the other businesses and individuals that supported the event by donating to the silent auction. All together over $3,300 was raised to support the Pageant scholarship programs.

Sierra Billock, 2009 Miss Santee and currently a contestant for Miss California-USA, was the driving force behind this event. Last year she decided that a fashion show would be an excellent way to showcase local businesses, support the Miss La Mesa/Miss Santee Pageants, and help provide future Pageant winners with scholarships. She knew going in that it would be a challenge, particularly in this difficult economy, but with the support of the Pageant directors and the community the first Fashion Rocks the East came off smoothly. This year was even more successful, and Miss Billock hopes that it continues to grow over the years. With her enthusiasm and dedication, there should be no doubt about it.

Enjoy a few pictures from the Second Annual Fashion Rocks the East.

Sierra Billock, Miss Santee 2009, and Nicole Ehlke, Miss Santee Teen 2009

Mingling at the Dessert Reception and Silent Auction

Kimberly Swank, Miss Santee 2010, and Taylor Shelton, Miss Santee Teen 2010, show off specially donated jewelry from Michael’s Jewelers in Santee and Golden Artistry in La Mesa

Santee Chamber of Commerce Executive Director Warren Savage with Miss Santee 2008 Heather DePriest and Miss Santee Teen 2008 Lizzie Lingasin

Miss Santee Teens from 2007, 2008, and 2009

L-R: Jenee Musson, Lizzie Lingasin, Nicole Ehlke

Miss Santee Teen 2010 3rd Runner Up Rebecca Hudson and Miss La Mesa Teen 2009 Katarina Schweitzer model fashions from Rue 21

Miss Santee Teen 2010 Taylor Shelton and Miss La Mesa Teen 2010 Danamarie McNicholl Carter model party fashions from PreVue

Music was proved by Santee’s own Ramshackle

2009 and 2010 Miss Santee and Miss Teen Santee Queens model fashions from PreVue

Check back for a link to more pictures.

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Fashion to Rock the East County Again

On Sunday, August 8, Fashion will once again Rock the East as the Miss La Mesa and Miss Santee Pageants present their second fashion show fund raiser. Last year the event raised over $2500 to help provide scholarships to the winners, and this year they hope to reach $4000. As before, there will be a fashion show and a silent auction with some very special items. This year the silent auction includes a Barona Moments Getaway Package and a behind-the-scenes tour of the KGTV studios.

The first Fashion Rocks the East was the brainchild of 2009 Miss Santee, Sierra Billock, who is currently a contestant for the Miss California USA title. Sierra wanted to do something that would help provide future Miss La Mesa and Santee winners with suitable scholarships. The hard work and dedication of all of the directors and 2009 courts made the inaugural show a success. Now they need continued support from the communities of Santee and La Mesa to continue.

Tickets for Fashion Rocks the East are $20 and can be ordered by contacting Pageant Director Alexandra Kuty at misslamesapageant@yahoo.com or at 619-698-4163.  You can also check out Miss La Mesa and Miss Santee Pageant on Facebook. There is also a good article on the fashion show on East County Magazine. The fun kicks off with a dessert reception at 3:00 pm in the Arbor Room at the La Mesa Community Center. Come out and support these wonderful young ladies.

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Fashion Rocks East County

Fashion Rocks the East

Sunday, August 9, the Arbor Room at the La Mesa Community Services complex was rocking to the music of the band Ramshackle and hot fashions provided by several East County boutiques and modeled by an enthusiastic group of current and former Miss La Mesas and Santees and their Teen counterparts.

Models wait for their turn to go on

Waiting to Go On

The event started at 2:00 pm with a Silent Auction, Opportunity Drawing, and Dessert Reception.  Among the items up for auction were flower arrangements, jewelry, tickets to local attractions, gift baskets, a chance to be a Charger Girl for a Day, and a beautiful print of a tiger in the snow.  The Opportunity Drawing was for two special necklaces, one donated by Michael’s Jewelers of Santee and the other by Golden Artistry of La Mesa.  The money for these two items went to benefit Santee Santas and La Mesa’s Peter Pan Junior Theater.  All other proceeds went toward the Miss La Mesa and Miss Santee scholarship funds.

Opportunity Drawing Winners

Drawing Winners

This was a true community effort, with support from both the La Mesa and Santee Chambers of Commerce and Mayors Art Madrid (La Mesa) and Randy Voepel (Santee).  Many of the businesses providing auction items or desserts were also from the East County.  Outfits for the show were provided by Sara’s Selections, Old Navy(Santee), Act IISentimental Fashions, Girls Fashionably Late, and PreVue– all from La Mesa, El Cajon, and Santee.  Even the band Ramshackle is based in Santee.


The day was hosted by current Miss Santees and La Mesas, Sierra Billock and Stephanie Packard, and their Miss Teens, Nicole Ehlke (Santee) and Katarina Schweitzer (La Mesa).  Sierra Billock was also one of the minds behind the idea of a fund raising fashion show and the special fund drawing that went to support Santee Santas and Peter Pan Theater.  The pageants are fortunate to have such an active, enthusiastic representative.  Another major player in the event was Alexandra Kuty, the Pageant Producer and a former Miss La Mesa (2000).  Congratulations to all involved for a great job.

On the Runway

On the Runway


Filed under Chamber Activities, Community

Meet Miss Santee 2009

Sierra Billock and Nicole Ehlke

On March 6 Sierra Billock was crowned Miss Santee 2009.  Over the past few months she has been one of the most active Miss Santees I have met, not just appearing at local events, but helping to develop the idea of Fashion Rocks the East – a fund raiser for the Miss Santee and Miss La Mesa Pageants.  Recently I interviewed her about being Miss Santee and about the Fashion Rocks the East fund raiser.

Scouting Santee:Why did you want to become Miss Santee/Miss Santee Teen?
Sierra Billock:I really enjoy giving back to my community. The feeling you get from knowing that you made a difference is amazing. I knew that as Miss Santee I would have so many more opportunities to help those in need. Also, I really think our youth need good role models to look up to these days and I hoped that as Miss Santee I could accomplish that task. I really want to encourage everyone to always strive for the best and not get caught up in things that are detrimental to their success.
Scouting Santee:What is the most important part of being Miss Santee/Miss Santee Teen?
Sierra Billock: The most important part is the impact you can have on the people around you. People know who you are and it’s important that you set a good example for others. I also think its important that you make the most out of your year as a titleholder. I have a crazy schedule this year but I know that when I look back on my year as Miss Santee I will be glad to be able to look back on all the things I accomplished.
Scouting Santee: What has been your favorite experience so far?
Sierra Billock: So far I have probably enjoyed the Santee Summer Concerts the best. The concerts are every Thursday from 6:30-8. I really enjoy listening to the music but most of all I like dancing with all the young kids who attend the event. Seeing them so happy and excited to be with Nicole and I is really heartwarming. 
Scouting Santee:What advice would you give to any young women who might want to be Miss Santee/Miss Santee Teen?
Sierra Billock: DON’T GIVE UP! It took me a long time to win this title. I competed once for Miss Santee Teen and four times for Miss Santee before I finally won! Some people questioned why I continued to go back year after year. It’s because I am determined. I knew this was something I wanted to do and I knew I could make an impact. For me that was enough. It didn’t come easily to me but I think that has made me appreciate it that much more. So to any girls out there who are thinking about competing I say go for it! Don’t let anyone or anything stand in the way of something you want to do.
Scouting Santee: What was the idea behind the Fashion Rocks the East fund raiser?
Sierra Billock: The idea is to involve past titleholders and contestants in a fun event to raise money for our scholarship fund. Every year many girls compete for the titles of Miss Santee, Miss Santee Teen, Miss La Mesa and Miss La Mesa Teen. However, with the current state of the economy it has been hard to get sponsors for these scholarships. Because fashion is a big interest of mine we decided to hold a fashion show to raise the funds.
Scouting Santee: Why is this fund raiser so important?
Sierra Billock: The young women who take on the titles for the year are very dedicated to the roles they play. These women put their a lot of time into helping out their city and surrounding cities for the year. Not just anyone can take on this title. It takes a smart, confident and determined young woman to do this job. These are women who also put school as a priority in life. That is why it is important that we raise money for their scholarship.
Scouting Santee: Is there anything else you would like people to know about the Pageant or the fund raiser?
Sierra Billock: It is going to be a really great event! As Miss Santee I also wanted to raise some money for a local charity. So I contacted Victoria at Michael’s Jewelers in Santee and she has donated a diamond and pearl necklace that is valued over $400. I will be auctioning or raffling this necklace at the event to raise money for Santee Santas. This group works all year round to help support families in Santee with food, clothes and toys. I am excited and hope we can make a lot of money for them!

Fashion Rocks the East is a fund raiser for both the Miss Santee and Miss La Mesa Pageants.  For more information or for tickets to the event, contact Alexandra Kuty, Pageant Director, at 619-698-4163 or via email misslamesapageant@yahoo.com.  You can also read my previous post on the event here.


Filed under Community, Meet Your Neighbor

Fashion Rocks the East for Miss Santee and Miss La Mesa Pageants

Miss Santee, Miss Santee Teen, Runners-Up, and Princesses

For over 40 years young women have been vying for the titles of Miss Santee and Miss La Mesa, and more recently Miss Santee Teen and Miss La Mesa Teen.  More than just a “beauty” pageant, these contests provide the young women who become spokespersons for the two cities at civic functions around the county.  I have had the opportunity to meet and work with several of the winners and runners up for Miss Santee and Miss Santee Teen, and have found them to be bright, outgoing, and excellent representatives of the city.

In this time of a declining economy, keeping the double pageant funded (Miss Santee and Miss La Mesa are crowned during the same event) has become more difficult.  In order to continue providing scholarships for the winners of the pageants, the Pageant organizers have put together the first annual fashion show fundraiser (Fashion Rocks the East).  This event will take place on Sunday, August 9, at the La Mesa Community Services Arbor Room at 4975 Memorial Drive in MacArthur Park, and will include a silent auction along with the fashion show.  Models will include former contestants from past pageants, and I have heard that our own Mayor Randy Voepel (The Hardest Working Man in Santee) might take a turn on the runway.  Escorting some of the young ladies, no doubt.

If you would like to help support this event and the scholarship fund, tickets are $20 and can be ordered ahead by calling Pageant Director Alexandra Kuty at 619-698-4163 or email her at misslamesapageant@yahoo.com.  The tickets are first come, first served, so you might want to order ahead since there is not telling how many might be left at the door the day of the event.  You are also welcome to help sponsor or donate to the event.  In addition, they will be collecting used gowns to be donated to the Friends of Scott Organization, which holds a special prom every year for teen cancer patients.  There will also be a special auction of a gemstone necklace donated by Michael’s Jewelers with proceeds going to Santee Santas.

If you are interested in mailing in your ticket order, you can send me a message and I can email you a copy of the order form.


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